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Business

5 Benefits of Working with a Professional Translation Company

In this day and age, most companies are focused on ensuring that they are able to function on a global level, by taking their enterprise to different countries. Not only does this increase the clientele and customer base of the company, it also helps businesses get on the road to turning into multinationals, bringing in a steady flow of customers and revenue stream.

Most enterprises face a lot of difficulties when they aim to go global, simply because every market speaks its own language. In order to cater to the people in specific regions, business owners must ensure that they offer their services in the language that the audience understands and can respond to.

Many businesses make the common mistake of assuming that if they have a website in the English language, they will be able to reach out to customers in several parts of the world.

However, this is not the case. The current population in the world today is around 8 billion, and more than half of these people have heavy internet usage. With online shopping on the rise as well, it goes without saying that most organizations ensure that their websites and other online content is available in a multitude of languages if they wish to be successful in the global market.

A major problem that arises in this aspect is that many companies end up relying on free software for translation, such as Google Translate. However, it is not always accurate due to the nature of the software, which is exactly why it is advisable to work with a company that offers certified translations. Additionally, here are 5 benefits of working with a certified translation company:

1. Professional Translation Companies Handpick Translators

Contrary to popular belief, working with a professional translation company is not the same as opting for an online software that is used for the purpose of translations. In fact, the main difference is that an online software will have bots doing the work for you, while an actual company will handpick translators who speak the language of your choice, in order to ensure that the translation is accurate.

2. Professional Translation Companies Maintain a Standard

Translation companies will always ensure that the work that they do for you is pristine and immaculate. They will leave no room for mistakes since they will ensure that the work they are doing for you is well worth the money that you will be paying them. Not just that, they will always ensure that you receive the best quality possible and will not take any risks in this department.

3. Professional Translation Companies Can Accept Large Amounts of Work

When working with a professional translation company, business owners do not have to worry about the amount of work that they are sending forward, since these companies can handle large volumes of work at the same time. So whether you want a couple of blog posts translated, or an entire website, a professional translation company can always tackle the task efficiently.

4. Professional Translation Companies Will Save You Time & Money

Many business owners make the common mistake of assuming that they will be spending a lot more if they decide to work with a professional translation company. However, the opposite is true. By opting to work with a professional translation company, you will not have to worry about the accuracy of the work, which will automatically save you a lot more time as well as money.

5. Professional Translation Companies Offer Certified Translations

Due to the fact that professional translation companies have a variety of actual people working under the hood to conduct the translations, you will always receive certified translations. This also means that the people you are catering to will always be able to understand the content of your website or online material that you post in their language.

These are just a few reasons why you should always opt to work with a professional translation company instead of opting to rely on free online software. The results will always be worth the hassle and the content will always be up to the mark, helping your business grow exponentially.

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Business

Venture Capital Business in Russia: Some Challenges and Prospects

The point of a venture (risk) business is to present funds to companies that do not have other sources of financing in exchange for a part of the shareholding that a venture investor sells a few years after joining the business for a price that is many times higher than the initial investment. The sale of shares is called an “exit”.

A venture capital business can bring enormous profits – or end up in failure. The American and European economies owe their growth to the flourishing of the venture capital business at the end of the 20th century.

In our country, a political and entrepreneurial climate is gradually forming, favorable for venture and direct investment. A number of steps taken by the venture capital industry community and state structures of various levels contribute to the development of small and medium-sized businesses (in particular, investment in russian ai), which, in turn, may give impetus to the development of the Russian economy as a whole.

With the support of the government, the private sector and international organizations, structures of the research and development sector of the market type have been created, such as technology parks, innovation and technology centers, law firms and consulting companies.

New tools and mechanisms were also created to support the functioning of budgetary and extra-budgetary funds for fundamental and applied research and development, their competitive financing, and the protection of intellectual property rights.

Venture Capital Institutions

The main venture capital “players” in our country are foreign investors. The formation of the national venture capital industry is not going as fast as we would like it to.

The formation of Russian venture funds with the participation of national capital is in its infancy, although domestic pension funds, insurance companies and banks are ready to participate in this work. The lack of an appropriate legal framework does not allow them to effectively use their funds in this sector of the economy.

However, some steps have been taken recently to remedy the situation. By the order of the Government of the Russian Federation dated March 10, 2000, the first fund, the Venture Innovation Fund (VIF), was established to help create regional/sectoral funds with Russian and/or Western capital.

Stock market

Placement of the company’s shares on the stock exchange is an integral element of the venture capital process. But so far, the domestic stock market is speculative and is not ready to perform its main function – to attract funds from investors in the company through the placement of their shares.

Of course, international exchanges are not closed for Russian companies in principle, but placement of shares in foreign markets requires a lot of preparation.

One of the few successful Russian projects that can solve the problem of secondary quotation of venture capital companies’ shares is the project of the St. Petersburg Currency Exchange “St. Petersburg Growth Market”.

Despite the current progress in the venture capital business in Russia, in addition to the above mentioned, there are still many problems. The main problems include: the impact of the general situation in the global venture capital business, the problems of Russian companies – applicants for venture capital investments and the problems of venture capital investors in the Russian market.

The situation in the global economy and the recent collapse of the so-called “new economy” of advanced countries forced investors, including venture capitalists, to tighten the requirements for applicants for funds.

At this stage, investors prefer projects with low potential, but moderate risk, from which it is easier to “exit”. Investments in such projects belong to the category of “short” money, the return of which is expected in 2-3 years. However, the profitability of such investments is also low compared to the investments in high-tech.

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Business

What are the benefits of trade show?

Trade shows are serious for the companies who want to grow overall and increase their sales. It is a platform which brings in the suitable buyers or customers for the companies. In the marketing world, it is the best way to do business.

Here are some of the benefits of trade shows defining why a company should invest in it.

  • Cost Effective – trade shows are very much cost effective. They are the perfect solution to bring a brand in the market and sell products. It only requires a straightforward booth, technological essentials and some skills to sell, contracts offer and this is enough to be in the world of business.
  • New Audience – the targeted market is known to be keen in one aspect which is new products. Customers often visit trade shows to see which new brand has come and to learn about new products, and unique solutions to improve their lifestyle. Getting new audience is the best way and time to introduce new product.
  • Greater Sales – trade shows helps in building leads to sales. It helps in building new connections and relations which helps in opening a path to new sales. This is really beneficial for new business companies and their new products.
  • Face to face dealing – another benefit of trade shows is that they have the seller and the buyer have a proper personal time. Instead of going for other means of communication like phones, emails etc. trade shows help in engagement of real conversation. Thus, it helpful in adding more to the personality of a company and positive image.
  • Direct selling – managing a trade show display helps in direct selling. This is the reason why biggest and esteemed companies try this marketing strategy of trade shows. It cuts off the complications which has happened due to internet and selling via phones. They benefits in proper interaction of the buyer and the product which leads to successful and positive sale.
  • Great promotion – getting in contact with the buyers for one time can lead to great promotions whole year. The benefit of handing brochures, explaining the buyers about the product and suggesting promotional products helps in creating awareness about the company. This further leads to promotion if connections and relationships are maintained with customer.
  • Small business advantage – the small businesses often get lost in the business world of large companies. But trade shows helps them to emerge fully and get in reach of thousands and lakhs of customers within a short duration. This benefits there business a lot.
  • Building customer relationship – the digital marketing often lacks strong customer relations. Whereas, traditional marketing like trade shows helps in building better customer relationships. This is because it offers good interaction at trade shows which are direct and effective. It benefits in the future as well via business network chains developed. This can be done through business cards.
  • Target market – trade shows brings in the targeted market audience which is interested to buy the particular product. The customer gets to learn about the product in overall.
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Business

Top 6 Qualities That Make the Best Trade Show Exhibit Company

Expomarketing is an excellent way of connecting with your target market, and it applies whether or not you are introducing a new product. However, it is vital to note that doing it the right way helps in actualizing your projections. Going about it shouldn’t cause you headaches; all you will need to do is look for the right shows exhibit company.

Before finding the right company, it would be vital first to understand what you desire to achieve through the expo. If you are introducing a new product to the market, it would be essential to arm yourself with excellent communication skills. That, to a great extent, helps in winning the trust of the would-be visitors to your stand. Also, outstanding presentation skills should extend to existing products.

Now, with that figured out, your attention should shift to finding a highly professional expomarketing services firm. And the qualities listed below are some of what makes the right one;

  1. Creativity

The idea of exhibition booths is among some of the most popular forms of marketing. They have also been around for quite a long time. And that might translate to the exhaustion of ideas, but not quite, if you are working with a great expomarketing services firm. Their outstanding creativity will help incorporate several exceptional and unique designs that will capture the attention of your clients or prospects.

  1. Resourcefulness

The days when the exhibition stands consisted of unique shapes and simple graphics are long gone. Today, technology proves extremely valuable, especially if you need to have a substantial impact on your clients or prospects. An expomarketing services firm will understand the emerging trends and know how to incorporate them into your stand, and that will depend on your product.

  1. Flexibility

As mentioned earlier, if you need to get the most out of your exhibition stand, you should plan adequately. That remains okay, and should something come up in the planning process; an incredible expomarketing services firm should be flexible enough to accommodate your needs. Or, if they have a way of doing the booths, they should be able to o that extra mile for you.

  1. Professionalism

A highly professional firm consists of several sub qualities that are designed to make your experience seamless. The most obvious among them is their customer care, which should help you understand what their services entail or answer your queries, however complicated they might seem. The second most weighty quality is conformity to the requirements of the industry.

  1. Time consciousness

Exhibitions follow timelines, and when setting up your booth, you want to work with a firm that is time conscious. Such a firm plays a vital role in avoiding conflicts with your other plans.

  1. Support services

As much as the best firm does a seamless job, sometimes technical issues arise in the middle of the exhibition. In such a situation, support services should be on standby or easy to reach.

Conclusion

The best among the expo marketing services providers play a crucial role in ensuring that you get the most out of your booth. The listed above are some of their most impeccable qualities.

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Business

Ten benefits of using promotional products in your business

Promotional items are effective due to their popularity and usefulness. They are small gifts that you give to your customers, employees or business partners to strengthen relationships and increase motivation. But promotional items are not just useful for existing connections. They can also be the beginning of an intensive customer relationship. So they can also play a role in the decision for the company.

Many companies are very concerned about their customers’ aversion to the usual marketing measures. Newsletters are canceled, advertisements are ignored. Many people find advertising in the mailbox annoying, but everyone enjoys receiving branded products. Promotional items are popular. They are often used, whether at home or at work. This regular use creates the psychological effect of the bond with your company. Because a high-quality and useful promotional item also speaks in a figurative sense for the services of the advertising company and can, therefore, work wonders in terms of customer care. They also act as brand ambassadors for your company, present it to the public and carry your logo around the world.

HOW TO FIND THE RIGHT PROMOTIONAL ITEM?

If you choose the right article for your marketing strategy, nothing stands in the way of success. Various factors are important when deciding on a particular giveaway.

  1. Should it be a high-quality giveaway or versatile giveaway?
  2. What does your target group look like?
  3. What is the reason for the use?
  4. What is your budget?
  5. Flexible in use about the occasion and target group

Inexpensive promotional items are particularly well suited for occasions such as trade fairs, mailing campaigns or an open house in your company. Whenever you cannot estimate exactly which audience awaits you and you can count on a lot of customers, all-rounders such as bottle openers, sweets etc. are well suited. They serve a broad clientele without being subject to major restrictions from the outset. The advertising effect is particularly successful if the giveaway you choose has a clear reference to the occasion or event or maybe even fulfills a specific function within the framework of the event.

It depends on the type of promotional item.

It is best to be guided by this motto when choosing your promotional items. Analyze your target group, the occasion and the context in which you want to sell your promotional items to men or women. What are your customers’ interests and preferences? Which article is useful to whom, when and how what? Then you decide which type of promotional item from the various choices is best to use.

To keep and expand your customer base, innovative ways of advertising are necessary. Companies benefit in many ways, from correctly used advertising materials. They have a positive effect on the thinking and acting of potential customers – and that is exactly what is important for a company.

Here you will learn ten reasons that will convince you to use promotional items.

  1. The most important reason and therefore, also the first Promotional items have a sustainable advertising effect – they are used regularly due to their usefulness and are a positive reminder of the company. Always rely on quality for the advertising material.
  2. Adaptability – Unlike advertising on radio or television, which can only be heard or seen, advertising media can adapt to the company or the industry individually and appropriately.
  3. Customers pay attention to freebies- Getting something for free is anchored positively. Another plus is its haptic character, which offers a completely different experience compared to other media. Thus, they not only create optimal marketing of their own company but also give the customer added value.
  4. Giveaways are popular – everyone is happy about an original and useful promotional item, is not it getting a sensible product that is used regularly and is always remembered for its usefulness creates a recurring positive memory of your company. Advertising media are, therefore, an interesting opportunity to make themselves felt with your customers again and again.
  5. By using advertising materials, you can reach exactly the target groups that you also want to reach Fidget spinners, hip gym bags, without which no young person leaves the house today. Or a Bluetooth speaker is potential products for the younger generation to advertise. Also, it helps you to find your target market, which can boost your sales.
  6. Usable, unique promotional items have a positive effect on the company’s image – they make the company stand out from others and thus increase the value of their brand or logo. Promotion also increases the brand value and brand awareness among people. So it is quite helpful for the business.
  7. A good merchandising product acts as a brand ambassador for your company – for example, suppose someone gets a Thermo coffee mug as a giveaway. This person drinks a coffee every day at work from this very mug, which is printed with their logo. Everyone who sees this mug not only perceives the logo of their company but also how the coffee drinker enjoys their coffee from this mug and thus connects something positive with their company.
  8. Useful giveaways are extremely welcome. Receiving promotional items is by no means seen as intrusive as, for example, sending advertising letters or even advertising emails. They can help in increasing the customer base by adding value to your product.
  9. You have the opportunity to use new technologies with advertising material and thus become even more interesting for certain target groups. This means, for example, an NFC chip or a QR code on the Thermo coffee mug that leads directly to the homepage when scanning or can also provide you with information on the use of your advertising material.
  10. A giveaway simplifies explaining a company’s business idea. A classic example of this is the beach bag as a giveaway from a travel agency.

Conclusion

Giveaways are a suitable means for you to anchor yourself in the mind of customers. They are a sensible replacement or a good addition to traditional advertising media such as flyers, brochures, posters etc.

In contrast to classic advertising, which many consumers often find annoying, promotional items usually have a practical value. Also, these forms of advertising are associated with comparatively high costs. On the other hand, your customer is always happy to pick up useful promotional gifts and use them. He can put your company in a positive context. Hardly anyone says no to a practical gift, such as the new folding rule or the USB stick. At the same time, the recipient very easily feels that he has to return the favor.

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Business

Importance of Market insight for trading

The stock exchange is an excellent place if you’re looking for long term investment, but if you go in there without any research, you’re taking a huge gamble. When you want to buy something important like a house or a car, you do not just go in there and pick at random which you like the best. You do some research and search for the manufacturer if it has certain features, the quality of it and it’s the price. After that, you decide if it is best for you or not. Stock market research is the same, and if you want some help regarding this, ETFs can help you out.

Stock market research is important when deciding where your investment needs to be made so that you can reap the benefits afterwards.

How to do stock market research and what factors do you need to keep in mind? We will discuss that below. But first, let’s explain what a stock market is.

What is the stock market?

A stock market, also known as the stock exchange, is a place where the shares can be purchased, sold or traded. If you own shares or stocks, that means you are part of a public company.

Now each stock has a price which can go up or down depending on the corporation’s performance, the economy of the country or the people’s perception about it. The company more often than not, at the end of each year give shareholders dividends which give more meaning to the stock price. When the seller thinks that the performance of the company is good, they increase the share price so that they can sell it and earn the profit. While the buyer will try to lower the price down as much as he can so that he can earn a profit when he sells it.

Why do companies want people to be owners of their business? That’s because they want to expand their business and grow, for that they need capital. So by selling stock, they raise the funds they need so that they can invest in their business.

Researching the Market

So you have decided that you want to invest in the stock market. Now you have decided which companies stock are the best suited to put my money into so that when I sell, I can get a good profit. This is where market research and analysis can play a huge role. These are things one should look for while researching the company whose stocks they want to buy:

The company

Learn about the company in which you have decided to invest your money. You want to know what product or service they are selling. Browse them on the internet, follow them on social media platforms to learn about their business and how long they have been in business.

Reading financial reports

Read their annual financial reports because they can give you an idea about how they have been performing generally in the past 10 to 15 years. Are they in profit or going in losses? How much money do they have in reserves? What are their expenses, and where are they investing? These questions and more can be answered by reading the annual financial reports. There is a lot of information in financial reports, so we will narrow it down and take a look at figures that matter:

    1. Gross profit is calculated by subtracting the costs from revenue. This gives the profitability of the company, and by looking at the previous year’s profit, one can get the idea of whether the company is growing or shrinking.
    2. The price per earning ratio tells us whether the share is expensive as compared to its competitors. It is the price of one share divided by the profit per share. By comparing the ratios of several companies in the industry, you can figure out if the share is expensive or not. If your company has a price per earning of 15 and that of its rival is 10, your company is considered as expensive.
    3. Return on equity is calculated by dividing the profits by shareholder equity. This tells us how much the company is earning through its shareholder money. Higher return on equity attracts investors. It is used when comparing stocks of the company from previous years or when comparing it with its competitors.

Know the management

The companies management has a significant impact on share prices. Learn about the chief executive officer(CEO) and directors of the company. How much experience they have and their previous roles and successes. The reputation also plays a major role in the stock prices, especially that of the CEO. Company stock prices fluctuate when there is a change in the hierarchy of the company. Also, Look at the employment situation in the company because a company has a management issue if it’s bad.

Expert Advise

Listen to the experts. Experts give their analysis and opinion, which can help you in reaching a decision, whether it is a good idea to invest in a particular stock. Listen to podcasts, read columns or articles. Don’t just listen to one expert and decide. Read and listen to as many as you can, and if many say the same thing, then you can have a better understanding of the market.

Technology

With the fast-paced world, we are in living in everything is becoming advanced and being replaced. So look into the company and its products whether they are moving with the times and innovating because they might come up with something which might revolutionize the industry. Or they are standing still, or the industry is going down, for example, the paper industry went down because everything is electronic now. So it’s important to catch up on the latest happenings in the industry where you are investing or planning to invest.

Conclusion

Once you have decided to invest in stocks, it is important to put in the necessary hard work required and do as much as you can ensure that the place where your money is going is a safe investment and you will not regret the decision. Otherwise, all your hard-earned money will go down the drain, and you don’t want that.

Thus by researching and analyzing, you will have an idea on how the stock markets around the world function. It will provide with the necessary knowledge that goes into buying shares. By following the suggestions above, you are in the right direction to earn a good income in the stock market and who knows you can Maybe become the next Warren Buffet.

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Business

How feasible are no security loans

Whenever you meet a person who is either running his own business or is a CFO of a company or works in a financial department, you will always find them talking about money, budgets, account receivables, account payables and notes payables which are also known as loans.

A loan is an act of borrowing something from a person known as a lender. The person who borrows is a borrower and the most common thing borrowed is money. Most companies around the world borrow money from banks to operate money. However, for this, they look at the most optimal options, which suit their need like no security business loans.

Therefore, what is a no security business loan or unsecured business loan? To understand loans, you have to become a lender so that you can understand how the money is flowing.

No Security Loan:

It is a common practice of many financial institutions that they ask for something (mainly asset) which they can keep as a security against the money they lend to you. This security is known as collateral. The reason behind is that they want to secure their money so that if you are unable to pay the money back with interest, they can sell out the asset and recover the capital amount at least. This loan is known as a secured loan.

However, No security loans or unsecured loans are those in which a borrower does not need to give any collateral against the amount to borrow money. They get the money only based on their credit score and a signature of the loan payment back agreement. This makes a loan unsecured for a lender, and hence it is called an unsecured loan.

As far as the definition is concerned, no security loans are very attractive, isn’t it? But wait are they feasible for your business? Let us evaluate their feasibility.

Are no security business loans feasible?

To get your no security business loan, you have to first be qualified for this. The qualification criteria are simple. You must have either a good credit score or a guarantor with a good credit score so that a lender could give you the money with assured that his money is safe and you will pay his money back.

But if you qualify for the loan, does it mean that you have to take one? You have to look upon the following to decide if whether you should go for no security loan or not:

1) Interest Rate Risk: Whenever a lender lends his money, he charges interest on it. The interest rate depends upon the payback period mostly. However, your credit score is also a very important point to set an interest rate for your loan. A lender usually charges a high-interest rate upon those borrowers who are risky. Like if you have a low credit score, then a lender can or may charge you a high-interest rate because high-risk, high return rule and most of the time no security business loans are risky so lenders can charge a high-interest rate compared to the economy’s interest rate.

2) Upfront processing fees: Be aware of the upfront processing fees of your loan. There is a chance that the institution from whom you are applying for the no security loan may charge different fees according to the amount borrowed or type of no security loan.

3) Is early loan payoff allowed? Read the document very carefully or set the terms and conditions very carefully for the payoff of your loan. You might be amazed that why early payment is a risk? Look from the lender side. He has given you money to pay him back in a year. In this period, he is charging interest upon every remaining payment. If you pay him a loan earlier, although it is very good and it should be your priority, a lender will lose the interest gains and hence can charge a part of anticipated interest earnings so be aware of that.

4) Is your information protected? This could be a concern for you. Although banks or your lender should take care of your information, this could be a concern so you must look at it too.

5) Be aware of upselling: Some lenders may add an option of “unexpected incident insurance” which means that if something happens to you and you are not able to pay the money, then an insurance company pays the lender the insurance claim money. So if you are opting for such kind of insurance, do consult an agent whom you trust because the premium might be more than your agent is offering.

6) Method of amortization of your loan: Amortization general meaning in accounting is dividing the capital amount throughout loan maturity and adding interest to calculate the total amount a borrower has to pay. Make sure you have that amortization schedule and also ask which type of interest. Because in simple interest you are paying interest on the borrowed amount however in compound interest you are giving interest on every remaining capital amount. So be aware of that.

7) Process complication: Looking at the definition of no security business loan, it is a simple product. Like there is a borrower and a lender. A lender gives his money, and the borrower takes money. However, if the process is not simple but complicated, your instant must say that something is wrong and need to be very careful or the best option is to change the lender.

The bottom line of our discussion:

No security business loans are also a viable option for a business to borrow a loan. But if the option is viable, it does not mean that you should opt for it. These loan companies are always making money because their customers are not so educated regarding the hardcore working of this service and the heavy jargon used in the terms and conditions of a product. A common person cannot understand the terms and conditions of opening an account even. Right?

So no security business loans not as simple as they sound by their definition. No one will give his money without being assured that he will make a profit. This makes no security business loans not so different from others. They are or can be very complicated however they have some perks as well like you can get them in a day, you can have them without giving anything as collateral to the lender which means your asset is secure and many more. Just analyze the terms and conditions wisely that what you need and when can you pay the borrowed money back with interest.

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Business

3 Top Tips to Help You Register and Protect Your Intellectual Property

“Knowledge is… vital in life’s transformation and transition.” – Jaachynma N.E. Age, The Prince and the Pauper

We are currently living in a post-digital age, also known as The Fourth Industrial Revolution (4IR, Industry 4.0). Technology is changing rapidly, and in some instances, we are struggling to keep up.

A succinct definition of the Fourth Industrial Revolution as cited by the World Economic Forum is as follows:

The fundamental premise of Industry 4.0 is that technological advancements will “fundamentally alter the way we live, work, and relate to one another.” Additionally, “the transformation will be unlike anything humankind has experienced before.

Therefore, if you are an entrepreneur, and you are working on a 4IR-related technology, one of the questions that you need to ask is: How do you go about protecting your Intellectual Property (IP)?

Before we answer this question, let’s take a quick look at what IP is defined as. In other words, we will describe what you can legally claim as yours.

The World Intellectual Property Organisation defines Intellectual Property as the “creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce.”

Therefore, any new digital technology, algorithms, and inventions can be legally registered as your property.

Now that we understand what IP is, let’s look at how to protect your information.

Speak to a business attorney

The short answer to this question is that you need to register a patent with the United States Patent and Trademark Office (USPTO). And, it’s best to consult with an IP legal expert like a business lawyer in Warren, PA, for advice on the process to follow.

You will need to file a patent and trademark application. There will be a lot of legal documentation to fill out confirming that you are the legitimate owner of the IP. Therefore, as mentioned above, it is advisable to hire an attorney to guide you and file the application on your behalf.

Describe your invention

Secondly, and equally importantly, it is necessary to describe your invention or IP in minute detail. Otherwise, there is room for someone else to take your product, change it slightly, and register a competing patent and trademark.

This point cannot be stressed or highlighted enough, and it is where there is scope for help and advice from a technical writer and a patent attorney. To retain full rights to your Intellectual Property as the entire invention, you must ensure that you meticulously write the design up in all its detail.

Understand the patent process

The successful awarding of patents and trademarks to inventors of new technologies provides the incentive for entrepreneurs and inventors to work hard at developing these new technologies. In real terms, new technological developments have the potential to save lives.

An example of where new technology has saved lives is the development of bomb disposal robots. The advances in Artificial Intelligence and machine learning has allowed for the development of automated unmanned drones that can safely disable explosive devices.

Final thoughts

There are many advantages to submitting a new technology to the Patents office. The fundamental advantage, however, is that it protects your IP, allows you to generate an income from the IP, and it drives the process to develop new technologies based on your inventions and Intellectual Property.

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Business

When Do Credit Card Companies Report to Credit Bureaus?

Credit bureaus are those companies in charge of gathering all your financial information and putting it together in a credit report. Your credit issuer company is then responsible for sending this data, which will be passed onto lenders, landlords, employers, and other institutions that will require it. The released information will be determinant, as it will directly affect your credit score. Your credit report will affect your credit score, as it will define your capacity to get a new credit loan or any other financial product.

Therefore, it might be worth for some people to understand how and when these kinds of institutions release your data, and why this is so important.

When does it happen?

To be honest, there is not a fixed time frame for when your card issuer will send your information to the credit bureau. However, what we can ask ourselves is when does this data appear on your own credit report? Well, the fact is that this process will widely depend on the credit bureau. On the other hand, it is also common that balances are usually reported to those bureaus on your statement closing date. It can take some days to process and update all your information.

All three major credit bureaus, Equifax, TransUnion, and Experian develop this process at a different pace, so there is no exact answer to the question. Sometimes, even after the end of your billing cycle, your financial information might have not delivered to your credit bureau. It can be quarterly or even monthly, as it will also depend on the practices of the lender.

Why reporting is an important part of the process

Credit bureaus must have the right information regarding your financial activity. Let’s say that, for example, you have recently paid for your gas bill, but your credit card issuer has sent your report to the bureau just before you made the payment, which has deducted from your credit score some extra rates. Due to this, it is important to keep an eye on your overall expending, which is a very important factor regarding credit score.

On the other hand, if your card issuer often does these sudden changes, it can seriously impact your credit score. These fluctuations on your credit score might act in a detrimental way, for example when you apply for new lines of credit.

Some problems that you may encounter

As above mentioned, having a healthy credit score is an important factor for all your financial movements. You will then work on its maintenance on a daily basis, as its performance is always being reported. However, like life itself, some things do not go as expected. In many cases, issuers do not report your data to all credit bureaus, as this is not a mandatory requirement for them. At the same time, they do not always say to what credit bureau they are sending your information. In that case, the best that you can do is to keep your credit score free of negative impacts and clean. Credit bureaus usually collect your data from:

  • Local retailers.
  • Phone companies
  • Insurance companies
  • Publications

What can you do if not agree with their information?

If you ever see any mistaken information coming from credit bureaus, you can always dispute the information. Your credit bureau will correct it in the next 30 days approximately. At the same time, you can always request to get delete some of the information. Derogatory marks, such as late payments and civil lawsuits can only be listed on a report for seven years, while bankruptcies may last there for up to ten years.

How do late payments affect me here?

You have nothing to worry about one day late payments. If you have not been able to pay your phone bill today but you can pay it tomorrow, your credit card issuer will not report this to the bureau. On the other hand, issuers will report a one-month late payment (which is 30 days). Credit bureaus will pass this negative information regarding your finances, which will negatively hit your credit score. In some cases, this damage might be just temporal, as you can reach an agreement with your issuer company.

Quick tips to keep an eye on:

  1. Keep checking on your credit report.
  2. Avoid late payments.
  3. Contact your card issuer if you do spot any mistaken data.
Categories
Business

Tips To Utilize Your Promotional Products To Boost Your Business

All of our business strategies from the high-end multifold firms to the ordinary snow plowing & removal companies are centered on one thing: customer satisfaction and retention. We do it all for the customers. We do it to solve their problems, to help them in their time of need, to make them realize the potential of our products and for re-orders and referrals. That is why we employ marketing techniques that will help us cut through the noise in the market and get to our customers faster and stronger.

There are a lot of marketing strategies that help us do that, but one of the best ones is using promotional materials. Nowadays, with the digital era ushering in and the traditional strategies and techniques fading out, we have seen a drop in this strategy, but that doesn’t mean that it’s not effective anymore. Giving out promotional products is still one of the best ways to keep your brand in the minds and hearts of your customers, existing and potential. Whether you are giving away cups, key chains, pens, or promotional hats, there are guaranteed advantages of using the giveaway strategy.

Back in the old days, companies would have a whole variety of products with their names or logos on them. These would include but were not limited to, pens, mousepads, notepads, mugs, socks, and everything in between. Your imagination was the limit. You could gift your clients, vendors, and customers anything that you wanted with your logo proudly displayed on it. On seasonal holidays, people would receive beautifully crafted gift bags from brands that included a host of products with the company logo like shirts, candy bars, pens, and more.

Those were the good old times, but they don’t have to be. You can do the same in today’s day and age and reap the same benefits that companies used to get. Here we have compiled some tips so you can use this strategy to succeed and increase your business.

What to Give Away

Like we mentioned earlier, the answer to this question is as big or as small as you can imagine. Some of the common things that a brand can give to its customers are:

  • Pens and other writing instruments
  • Apparel (t-shirts, hats, outerwear, etc.)
  • Food
  • Water bottles
  • Reusable shopping bags
  • Calendars
  • Mugs
  • Key chains
  • Wallets
  • Watches

Where to Use Your Logo?

What kind of question is that? Of course, you want to use your logo on everything that you are giving out. Well, that is up for debate. Obviously, there are a lot of items like pens, mugs, and others that would look good with your logo shimmering on top, but there are some items that your customers might not like if they have your logo on them. These items are personalized to the customers, and it makes more sense not to have the logo displayed on them in a prominent place. These could be shirts or caps. Unless your customer is a diehard fan of your brand, most people would not want that. What you can do is to add a witty or humorous slogan to it, and that might make it better. Other than that, you will have to wait until you are at the same level as Nike or Adidas to use your logo on everything that you give away as a promotion.

Also, sometimes, it’s better to personalize the items for the customers. If you put your customer’s name on the promotional item like water bottles, pens, mugs, or wallets, it will ensure that they will not only use it but also tell others where they got it from. You can use the logo on these personalized items, but just make sure that they don’t take the focus away from the customer’s name or whatever you have printed on the product.

Environmental Targeting

Environmental targeting is a great way to make sure that the customers remember you when they are in a specific environment. Environment tagging doesn’t mean going green or giving away products that have the least carbon footprint. Although you can do that too.

Environmental tagging means that your customers use your promotional giveaways in the same environment where your products or services exist. For example, if you have a clothing store, giving away a t-shirt will mean that your products and your promotional giveaway are environmentally tagged. The same goes for an online store that gives away mouse pads.

Avoid Short Shelf Life

It all depends on your budget and other factors, but it will be better for you if you select items that are durable and can stay with your customers for a long time. This guideline does not include food items as there are times of the year, like major holidays, when a food item can work wonders as a promotional gift. People appreciate it more. Other than that, go for products that have a longer life expectancy, and you will achieve your objective of being in front of your customers’ eyes at all times.

Not Just For Customers

If you think that your promotional giveaways are only for your customers, then you are not using them to their fullest potential. Remember that you have to take part in a lot of events like trade shows, marketing conferences, fairs, or a number of events. Use your promotional items to ensure that all your employees look the same or have the same equipment. Give them matching t-shirts or hats so that visitors can identify them even from a distance.

Reward Referrals

Another great idea for you to use your promotional gift items is to give them away as a reward for referrals. This will ensure that your existing customers feel special and they refer as many of their friends, family, and relatives as they can. You can even give different promotional items on a different number of referrals.

Give Them the Choice

If it is feasible for you, you can give your customers the choice of selecting their own promotional item from a list that you provide the. If they already have a pen with your logo on it, they might want to take something else this time. Giving them the power to choose will increase your brand loyalty.

Break the Ice

If you are taking part in an event, you know that a lot of customers will want to talk to you but can’t work up the courage to walk up to you and introduce themselves. If you give them something to break the ice, it will be easier for them, and you will turn a potential visitor into a confirmed buyer.

Re-gift your products

Normally, re-gifting an item is not considered to be a good practice. You don’t just give something away that you got yourself from someone. But in business, it can be a great strategy. Consider giving a customer two of a gift and asking them to share the happiness. Not only will it be a killer marketing strategy, but it will also increase brand loyalty in your existing customers.

Conclusion

Companies have to conduct marketing activities across multiple channels if they want to survive in today’s market. Making sure that you are using promotional materials as a marketing strategy will ensure that you outshine your competitors and get the extra edge that you’ve been looking for. It will also be a better way to spend your company’s marketing budget.