A logo is the centrepiece of your business identity. It’s the graphic representation of your company or product, and it’s what people see first when they think about your brand. A well-designed logo will help you stand out from the competition, attract new customers and build trust with current clients.
The first thing you need to do is decide on a name for your company and then create a logo that accurately reflects it. This may seem obvious, but many people get caught up in choosing a name and forget about creating a brand identity that matches it.
Once you know what your business is going to be called, try coming up with several different ideas for logos using different colours and symbols. Once you’ve narrowed them down to two or three options, ask friends what they think about each one and see which ones get their thumbs up.
How does a logo impact your business?
Your logo is the face of your business. It represents who you are and what you do. A great logo isn’t just an image — it’s a carefully crafted piece of art that conveys important information about your brand in an instant. When people see your logo, they should know exactly what kind of company you are, what services or products you offer and how they can benefit from doing business with you.
What makes a good logo?
A good logo must be memorable, unique and relevant to the services or products that it represents, while still being visually appealing and simple enough for customers to remember easily. Your logo also needs to be flexible enough so that it can work across multiple mediums including websites, social media accounts and printed materials like brochures and business cards without losing its meaning or integrity as a whole.
Keep it simple
The best logos feature bold, simple designs that can be read at small sizes. A logo should be recognizable at any size and from any distance — even if it’s just a thumbnail on social media!
Think about colour scheme
Your logo doesn’t have to be black and white, but it does need to work well in both colour and monochrome versions so that it can be applied across multiple applications (such as websites) without losing its impact or becoming illegible.
Consider where you’re going with this thing
Are there any specific trends in logos? Are there any current design fads or clichés that you want to avoid? If so, make sure they’re not included in your design!