Marketing your manufacturing business is important if you want it to grow and rise above the competition. With so many options to choose from, however, you might not know where to start. Here are five more marketing strategies worth trying.
1. How-to videos
Gain a healthy following and cement your status as an expert in your field by publishing instructional videos either on your website or on popular video sites such as YouTube. These can cover a wide range of topics, such as the products you offer or how to use specific products like metal bonding adhesive.
2. Know when to post content
Any savvy manufacturing firm will know how useful social media can be in promoting their brand, but it’s not just a case of churning out content at every opportunity. To maximise your potential from using social media sites, make use of analytics that can tell you crucial information, such as when your target audiences visit your pages. Armed with this knowledge, you can post to sites to coincide with the most popular visit times.
3. Create infographics
For a manufacturing company such as http://www.ct1ltd.com/product-applications/metal-to-metal-adhesive/, it can be difficult to translate technical language into easy terms that general audiences can understand. One way to achieve this is by creating infographics. Increasingly, visual-led information is being used by marketers to great effect. According to Forbes, the visual aspects of well-crafted infographics can make data memorable and understandable in a way that few other forms of media can.
4. Provide samples
If you manufacture goods, one way to get people talking about your brand is to let them try your products. Providing free samples works as an effective marketing tool to increase awareness of your brand and build confidence and trust in your offering. Always include relevant information with your free samples, such as how customers can get in touch if they’d like to make a purchase.
5. Know your audience
Whatever type of marketing strategy you choose, you can increase its effectiveness if you understand your target audience. Whether you’ve got an advertising campaign up your sleeve or you want to exploit social media to boost audience figures, make sure you’re targeting the right people. Use analytics to understand audience demographics, interests and which social media platforms they use, and tailor your marketing campaigns accordingly.