Now that you already have identified the branding requirements and budget for your business, it is necessary that you have to choose the right marketing automation solution that you have to implement. Keep in mind that the automation marketing industry is already getting tighter and tighter than ever leaving countless of options for email marketers like you.
Having said that, it is likely that you may be puzzled, confused and intimidated as to which one you will choose. For your guide, effective and money-earning tips, B2C brand strategy Sydney from BrandQuest suggest that there are essential criteria that you have to look for in an email marketing automation solution.
Features
Granted, there are lots of branding platforms that are developed with similar set of features including web visitor tracking, automated programs, lead scoring and a whole lot more. As such, there is a need for you to be crystal clear on your specific needs and budget in order to narrow down your preference. You have to opt for an email marketing solution that can exactly meet your needs. However, be sure that that you are not spending hefty amount for sets of features that you don’t necessarily need.
Integrations
Just in case you are not aware, there are many marketing platforms that are designed with the capability to integrate wide range of third party systems just like GoToWebinar, SalesForce, Adwords and the like. You need to pay attention to particular integrations that are crucial to your marketing campaign and then settle with the best automation solution that is equipped with the tightest integration with such systems. Say for instance, if you are making use of an obscure CRM, it is advisable that you seek for a solution that can provide both open API and FTP synch in order to make custom integration possible.
Support
No matter what your exact needs are, choosing an email marketing automation solution that has a readily available and reliable support is always a paramount. Meaning to say, you have to make sure that you select a vendor that essential stands behind the products and treats all their clients with honest to goodness intentions. Choose an email marketing solution that offers excellent level of customer service as well as support.
Pricing
Pricing should never be excluded in your list considering that the pricing range of email marketing vendors differ considerably. Although there are some service providers that offer pricing less than the others, you might notice that the price goes up along with add-ons such as training and implementation, upfront costs, and a lot more. The point here is that you have to consider all the possible costs that are involved. Apart from that, you should never forget the terms of the contract. It is likely that you won’t prefer to be stuck into a long-term commitment, right?
There you have it- essential factors that you have to watch out for in your next marketing automation solution. When you consider these criteria, you can create a profitable email marketing campaign. If you want to know more about branding consultants from BrandQuest, visit their website now.
